Online Public Relations / PR
If you don’t already have an online PR / Public Relations strategy or program in place, then you are probably missing priceless opportunities to get your company’s name in front of your single greatest public relations ally - the media.
Whilst offline, traditional pr is still very much a vital tool, it does not address the issue of how to engage with online media. This is important as the use of online newsrooms, email newsletters, blogs, podcasts, videos and social networks / sharing platforms such as Facebook, LinkedIn, Twitter and YouTube are becoming ever more popular, all of which actively encourage their users to read, view, research and share opinions, ideas, stories, videos and more.
These online channels are key components to sharing your message with your audience and promoting your brand. And like any successful public relations and marketing campaign, using social media to build your brand requires a strategy.
DDNG can help you develop and implement the right Online PR strategy / program for your business or organisation. We are entirely flexible in our approach so please contact us today to arrange an initial consultation.